Who We Are
The Minds Driving Your Success
Work with the same minds who...
6 Super Bowl commercials. Industry-defining campaigns.
Scaled a global fitness franchise.
100+ hires for Publicly traded company growth.
Fortune 500 strategies. Built in Silicon Valley.
Sales in 26 countries. Global expansion delivered.
$75M in 2 years. Revenue skyrocketed.
$60M from retail growth. Multi-region expansion.
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High-caliber expertise. Real results. Let’s build yours.
Kristen Cronin
Co-Founder & CEO, Chief Collective
Kristen Cronin is a visionary business leader, executive coach, and growth strategist with over 20 years of experience in scaling businesses, optimizing operations, and empowering leadership. As CEO & Co-Founder of Chief Collective, she delivers Fortune 500-level strategy and hands-on execution to help service-based businesses scale efficiently and achieve measurable growth.
An ICF board-certified PCC coach through ILCT/INLP and a Master Level NLP Performance Coach, Kristen specializes in strategic planning, leadership development, and operational excellence.
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At Chief Collective, Kristen leads a team of strategists, revenue experts, and technology innovators, offering fractional leadership, executive coaching, and franchise growth strategies. Her diagnostic, results-driven approach ensures that business owners lead with clarity, scale with confidence, and create lasting impact.
20+ Years of Leadership & Strategic Expertise
Proven results across diverse industries, including real estate, fitness, and franchising.
Comprehensive Expertise
Skilled in business development, sales, marketing, franchise growth, and team management.
Global Impact
Contributed to the growth of a global franchise brand, international sales and scaled a fitness business across multiple locations.
Certifications & Leadership
ICF Certified PCC, NLP Master Coach, and Master level certified in Business & Life Coaching.
Revenue-Driving Innovation
Co-created education and training programs generating $24M in sales.
International and National Reach
Led sales initiatives and team development programs globally.
Melissa Cruz
Co-Founder & COO, Chief Collective
Melissa Cruz is a business strategist and operations expert with a proven track record of driving scalable growth, operational efficiency, and high-performance team development. With over a decade of experience, she has successfully scaled businesses across regional retail, real estate, fitness, franchising, and professional services, including growing a three-location business to $75 million in sales within two years.
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As COO of Chief Collective, Melissa architects and executes the firm’s consulting frameworks, integrating strategic planning, fractional leadership, automation solutions, and hands-on implementation. She leads a team of seasoned experts, fostering a collaborative, results-driven culture that drives measurable success for every client.
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Melissa’s expertise lies in turning strategy into execution, ensuring businesses achieve sustainable growth, operational excellence, and long-term profitability.
Operational Excellence
Expertise in optimizing workflows, streamlining systems, and building scalable processes.
Strategic Innovator
Co-creator of Chief Collective’s transformative consulting frameworks.
Financial Expertise
Mastermind in financial projections, key performance metrics, and data-driven strategies.
Client-Centered Leadership
Known for building strong relationships and fostering collaboration to achieve measurable results.
Growth Track Record
Scaled over $75 million in sales within just two years
Empowering Leadership
A champion of leadership alignment and team empowerment to drive sustainable growth.
